Here are the twelve steps in goal setting.
The first step is desire
The second step is belief
The third step is to write the complete goal in detail
The fourth step is to determine how you will benefit from accomplishing your goal
The fifth step is to analyze your current status
The sixth step is to set a deadline
The seventh step is to identify the obstacles you will have to overcome to achieve your goal
The eight step is to clearly identify the knowledge you will require in order to accomplish your goal
The ninth step is to identify the people, groups and organizations whose cooperation and assistance you will need to attain your goal
The tenth step is to take all the details you have identified in the last three steps and make a plan
The eleventh step is to get a clear mental image of your goal as already attained
The twelfth step is to back your plan with determination, persistence and resolve to never give up
I just came across TBWA Chiat Day’s 2010 Social Activism 2.0 report on how purpose has become key for brands to engage with the social media generation in the US. The report revealed that 75 per cent of youth prefers purchasing brands that belong to a socially responsible company, and 56 per cent are more likely to seek employment with a socially responsible company. While women tend to spread the word about the causes they’re involved with more than men, men tend to be more active when it comes to actually doing something for a cause they’ve taken up. While younger non-working respondents prefer causes than can change the world, older working respondents prefer causes that are more personally relevant. The study clusters people into two groups. Slacktivists are more likely to talk about causes online whereas 2.0 Activists are more likely to act on the causes they support by donating time and money. Slacktivists are more likely to be women and students, while 2.0 Activists are more likely to be men and working professionals. TBWA says that it will extend the scope of the study to 15 countries in 2011, including India (Campaign India) and I’ll certainly look forward to the results.
Making something is work. Let’s define work, for a moment, as something you create that has a lasting value in the market. Twenty years ago, my friend Jill discovered Tetris. Unfortunately, she was working on her Ph.D. thesis at the time. On any given day the attention she spent on the game felt right to her. It was a choice, and she made it. It was more fun to move blocks than it was to write her thesis. Day by day this adds up… she wasted so much time that she had to stay in school and pay for another six months to finish her doctorate. Two weeks ago, I took a five-hour plane ride. That’s enough time for me to get a huge amount of productive writing done. Instead, I turned on the wifi connection and accomplished precisely no new measurable work between New York and Los Angeles. More and more, we’re finding it easy to get engaged with activities that feel like work, but aren’t. I can appear just as engaged (and probably enjoy some of the same endorphins) when I beat someone in Words With Friends as I do when I’m writing the chapter for a new book. The challenge is that the pleasure from winning a game fades fast, but writing a book contributes to readers (and to me) for years to come. One reason for this confusion is that we’re often using precisely the same device to do our work as we are to distract ourselves from our work. The distractions come along with the productivity. The boss (and even our honest selves) would probably freak out if we took hours of ping pong breaks while at the office, but spending the same amount of time engaged with others online is easier to rationalize. Hence this proposal: The two-device solution Simple but bold: Only use your computer for work. Real work. The work of making something. Have a second device, perhaps an iPad, and use it for games, web commenting, online shopping, networking… anything that doesn’t directly create valued output (no need to have an argument here about which is which, which is work and which is not… draw a line, any line, and separate the two of them. If you don’t like the results from that line, draw a new line). Now, when you pick up the iPad, you can say to yourself, “break time.” And if you find yourself taking a lot of that break time, you’ve just learned something important. Go, make something. We need it!
Over time, the idea of content curation has felt like more and more of a catchphrase that is really encompassing many smaller activities that are adding structure and insight to the cacophony of information being published online. What if we could define not just content curation as a macro activity, but look at how curation might be applied in very specific situations? The rest of this post shares 5 potential models for content curation as a starting point for discussion:
Content curation is certainly an emerging space and one where more and more thought leaders will continue to share their voices. This is simply a contribution to the curated universe of discussion on this topic - as well as an option invitation to others who have thought deeply about content curation to share their own visions for what the future may look like.
I’ll look forward to eventually reading the “Chronological Curation” of this discussion one day in the future where this post may be included among many others to spark a longer and deeper conversation about a topic that has the potential to transform how each of us sees the world around us.
Five Ways to Hold the Right Kind of Attention
1. Embrace mystery - Frame really gnarly problems that are relevant to you and need to be solved. Help people to understand why these are such significant problems and why so many people have stumbled in trying to solve these problems. It probably will not attract the people looking for easy answers or silver bullets, but it can attract those who are naturally curious and looking for stimulating challenges.
2. Focus inquiry - Don’t try to suggest answers. Frame interesting questions instead. Help people gain a foothold by posing questions that intrigue and motivate them to start investigating the mysteries that lie ahead.
3. Excite the imagination - Provide some “what if?” scenarios to illustrate the possibilities that await those who manage to come up with creative answers. Paint the pictures but make it clear these are only pictures. Stimulate people to pursue the questions with a lot of energy and creativity.
4. Limit availability - Lots of people will seek you out if you are successful in exciting the imagination. If you try to connect with everyone, the conversations can spread you way too thin. Be more selective in your availability - you will often provide even greater incentive to tackle the problems, rather than simply engaging in conversations.
5. Be authentic - If you try to game this, you will be found out and the backlash will be significant. So, here is the catch - if you are not genuinely engaged in addressing these problems yourself, you will not be able to sustain the attention and effort of others to come up with creative solutions. On the other hand, if you are on a quest yourself, leading by example, you could have a contagious effect and the encounters you have can help both sides to learn from each other.